Founded in 1992 our family business has been pairing people with their perfect homes for over 30 years.
Operating four branches and covering a far-reaching area we showcase homes from the breath-taking sandy beaches of Lincolnshire’s East Coast to the historic market towns and unspoilt villages in and around the beautiful rolling wolds, an area of outstanding natural beauty. Our pride in the business and passion for people and property sets us apart.
Our individually designed offices are situated in prime locations in Mablethorpe, Sutton on Sea, Alford and Louth. We pride ourselves in being the largest, longest established family run and owned business in our area, tailoring our service to our clients’ needs and offering the best selling and buying experience possible.
A little about our history
1992 Brother & sister, Rachael Houltby and Craig Bee set up the Company ‘Choice Properties on 21 Victoria Road, Mablethorpe and were later joined by their brother Christopher Bee.
2008 Our Alford branch was established with Rachael heading up the helm in this charming, historic market town.
2018 A new addition to Choice Properties was formed with the opening of our second coastal branch in Sutton-on-Sea positioned on the High Street in this small and popular seaside community.
2021 Christopher trains and qualifies as an RICS surveyor bringing an extra service to the Company
2022 2022 Sees an exciting expansion with the opening of our Louth branch in prime position on Mercer Row in this affluent, bustling attractive market town. This year also sees the company moving forward with Rachael as sole owner and Company Director working closely with Hannah Hewett.
Our People
Talented and emphatic our hardworking ‘Choice’ family are true professionals who are willing to go above and beyond to deliver an exceptional service to our clients.
A couple of familiar faces are below for you to see